The first day of school is a big deal for parents and kids. That makes it a promotion opportunity, especially if you’re tapping into the emotional moments that your audience is going through.

This campaign does not need a prize, but if you have a budget, it would be great to set up a kindergarten student and their family with a limousine or special treatment on their first day!

But the prize isn’t the most important thing: This segment is about getting stories. The audio is fantastic.

First Day Of School: Kindergarten Kids


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