The first day of school is a big deal for parents and kids. That makes it a promotion opportunity, especially if you’re tapping into the emotional moments that your audience is going through.
This campaign does not need a prize, but if you have a budget, it would be great to set up a kindergarten student and their family with a limousine or special treatment on their first day!
But the prize isn’t the most important thing: This segment is about getting stories. The audio is fantastic.