School promotions are often overlooked because the promotion period is during the summer months when routines are disrupted, and personalities are often on vacation. But every year, the cost of supplies and clothes increases. This causes stress for families, which creates a promotional opportunity. Take a winner for a day of Back to School Shopping.
This has to be set up early. Promote it well in advance of the first day of school. Try to plan it three months before school resumes to get sponsors involved.