
The Super Bowl Vote Off (you can probably think of a better name-Super Bowl Survivor?) is a great promotion if your local team is in the Super Bowl. It’s even better if you’re in a cold weather location, since the Big Game is almost always in a great place for a winter getaways.
But because the Super Bowl is one of the most popular sporting events in the world, it works for any station in any market, as long as there’s a strong personality show that can pull it off.