It happens the morning after every award show. It doesn’t matter if it’s the Oscars, Grammy’s Golden Globes, CMA’s, AMA’s, or People’s Choice Awards. The next day, most personalities review the winners and losers. And listeners tune out. Either they already know or they don’t care. The award show is relevant, but don’t just talk about the results.  Here are ideas for how to sound the day after an awards show.

This article is about how radio shows should sound the day after the awards show. Including:

  • The four keys to creating interesting entertainment that goes beyond the results.
  • Why the story is almost never about who won or lost.
  • How to reflect what listeners are talking about throughout the show-not just in one break.
  • The role of prepromotion to gain more credit.
  • A classic case study of winning the image for being part of the awards show story.

The Day After the Awards Show