On the morning after nearly every awards show, and in some cases, when nominations come out, personalities send listeners rushing for the tune-out button. Shows review the winners and losers and listeners tune out because they already know or they don’t care. It’s a fine topic but how you talk about it is more important than ever.

This article is about how radio shows should sound the day after the awards show. Including:

  • The four keys to creating interesting entertainment that goes beyond the results.
  • Why the story is almost never about who won or lost.
  • How to reflect what listeners are talking about throughout the show-not just in one break.
  • The role of prepromotion is to gain more credit. Be sure to get proper credit!
  • A classic case study of winning the image for being part of the awards show story.

The Day After the Awards Show