This campaign promotes feelings of goodwill, local involvement and has a nice side benefit: Dozens of organizations talk about your radio station and show. A Christmas Choir competition may not seem like the hottest, freshest ,sexiest holiday promotion, but think this through to the end.
During the holiday season, choirs and other singing groups form for their biggest events of the year. From churches to schools to organizations that perform for hospitals, they gather, practice and perform. Recognition and publicity go a long way to generating word of mouth for your competition.