One of the reasons listeners tune in to the radio is to escape from everyday life and hear something that makes them feel good. This is particularly true in times of stress. So a Good News feature makes sense. In fact, it’s one of the most valuable features for shows in formats ranging from Christian to Rock.
In this article, I share how to create and execute a Good News feature on the air. Including:
- Research shows how well this feature works for radio stations.
- How to execute a Good News feature on the air.
- Examples of how this feature can sound on the air.
- Variations that fit most all radio shows.