You Can’t Lose is a clever twist on a cash giveaway that adds personality and fun on the air. It could be a daily feature or a promotion campaign that runs for several weeks. It’s much more entertaining than just giving away cash.

The premise is simple:

Give away a valuable cash prize: $1,000 is terrific, but $100 works if your budget won’t allow it. If you’re really lacking promo funds, you could do it for $10.

The method of winning is not especially relevant, though you do want to require listening at a designated time to qualify.

The key to success is in the execution of playing the game.

How To Play You Can’t Lose

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