You Can’t Lose is a clever twist on a cash giveaway that adds personality and fun on the air. It could be a daily feature or a promotion campaign that runs for several weeks. It’s much more entertaining than just giving away cash.

The premise is simple:

Give away a valuable cash prize: $1,000 is terrific, but $100 works if your budget won’t allow it. If you’re really lacking promo funds, you could do it for $10.

The method of winning is not especially relevant, though you do want to require listening at a designated time to qualify.

The key to success is in the execution of playing the game.

How To Play You Can’t Lose


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In