When a lottery gets local attention, there’s an opportunity. If someone in your area wins, use this Who Was It idea to insert your show into the conversation.

This article is about how Who Was It, an idea to capitalize on a local lottery winner. Including:

  • How to stage Who Was It on-air.
  • Details on how to get attention for this simple concept.

Who Was It

When someone wins a lot of money in the lottery, chances are they won’t show up for work. And they likely will not be identified in public, at least at first.  This creates an opportunity to get attention.

Here’s how Who Was It works:

  • Have a cast member “stay home”. But nobody knows why, or where they are.
  • Make a big deal out of it. The rest of the show is confused because someone just didn’t show up and the rest of the team is concerned at first.
  • Then someone (a listener?) suggests that the reason may be because they won the lottery. After all, someone in our town won. What if he/she was the winner?
See also  Our Best Lottery Idea

Then stir the pot. Get the city buzzing that he/she might be the winner. Stretch it across multiple segments, perhaps throughout the entire show.


There are several options for the payoff:

  • They arrive a couple of hours later with an unrelated excuse for not being there. For example, the dog was sick and was in the animal emergency room. False alarm.
  • Stay out for a full day. The next day, they come in and say they needed a day for “mental health”. When he/she returns, ask everybody what’s going on and “what did I miss?”.

Either outcome builds suspense. The key to this working is the on-air staff takes a remote possibility and builds it into something far bigger by employing the Three E’s of Entertainment.


This is an easy way to capitalize on a local story if and when someone in your market wins a large lottery payoff. Hang onto this idea and use Who Was It when the idea fits.