This should be an annual feature. Breaking and Entering Christmas is good the first time, but it builds momentum every year. The goal is to bring the holidays to families who are experiencing some misfortune in their lives.
This article explains how to conduct the promotion of Breaking and Entering Christmas. Including:
- An explanation of the promotion.
- How to get entries and screen them effectively.
- Telling the story on the air and in the video.
- Examples of how great radio personalities do it well.