Everyone has that ONE person on their list that’s hard to buy for. We Shop For You addresses that problem.

This article explains how to execute the promotion We Shop For You. Including:

  • How the promotion works.
  • Getting a good candidate for a successful storyline.
  • How to execute the promotion.
  • Options and alternatives.

Finding The We Shop For You Candidate

Find a listener that’s really struggling with shopping for one specific person and has an interesting story to tell. Then help them.

Side note: This promotion also works with decorating a home for Christmas or stringing up lights outside, etc.

  • Key: Start by finding the right listener. They need to come off well on the air. Don’t get someone shy! And be sure their story is compelling.
  • There are several ways to solicit for the candidate. Position one personality on the show as a Christmas Shopping Expert that always finds the right gift. They claim to have it down to a science, but it’s also an art!
  • Take calls from listeners asking what they should get their kids, spouse, boss, friends, etc. Of course, the expert has all the answers, and everyone hangs up happy.
  • Then there’s one call that is really hard. That’s when the promotion begins.
See also  Christmas Promotion: 12 Days Of Kindness

Mining The Call

The call should present a special challenge with layers of complications. You take it on as a project.

Here are several talking points:

  • Gather information on the background of the story.
  • Involve other listeners with ideas to find the perfect gift.
  • What’s their budget? How much can they afford? (You are not buying the gift for them).
  • Tell us about the relationship with the recipient.
  • What message do you want to send?

Manage the storyline to become serial content across multiple days. We Shop For You ends by going shopping with the listener to pick out a perfect gift. Then follow them to surprise the other person with it.

Options And Alternatives

  • Do it a few days before Christmas to ensure more publicity before the holiday break.
  • Capture it on video! It has great potential to spread.
  • Make it a full shopping experience. Go to lunch, shop at several stores, etc.
  • Hire a limo or Uber to drive you to the stores.
  • Get other show members involved. It shouldn’t be just the one personality.
  • Make it over the top by surprising them at the end by paying for the gift. OR, adding to the gift with a bonus.
See also  Christmas Fact Or Fiction

Conclusion

Shop For You is a fun promotion that puts the show into the listener’s story in a relevant and relatable way. Please send air checks and a video of this promotion if you do it!