Okay, I know this is going to sound cheesy to a lot of you, but If you target women, a themed promotion campaign to create (Your Show) recipe books is a winner. It could even be a series of promotions organized by season and turn into a collection.
I know it doesn’t seem all that exciting, but it works! It’s best if the promotion is led by a woman for the women. But as long as you’re passionate about cooking, you can make it work.