It’s not something you usually associate for Christmas, and this annual promotion isn’t for most stations, but if you are an edgy station that appeals to men and have a personality based show that pushes the envelope, Toys For Tatas is a big winner.

It’s a clever spinoff of the popular Toys For Tots campaigns. In most markets, someone is collecting toys to distribute to sick or under-privileged children. This concept is the same, but the benefits for participating listeners extend beyond the joy of giving a toy.

Executing Toys For Tatas

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