Build a 5 Star Character Brand Lesson 2 Seminar

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step-by-step process of how to build a 5-Star Character Brand by developing a character brand profile based on your real-life personality.

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Lesson #2: What’s It All About?

This video explores how to find your unique character for an on-air performance. It is about being honest, exaggerating some aspects of one’s personality, and altering one’s perception of stories and reactions to fit the content. The goal is for fans to feel close to the performer, as if they know them, and for them to be able to connect on a deep emotional level.

This video explains how to use your character’s voice to communicate with confidence and power while staying true to who you are. You’ll learn the importance of embellishing certain aspects of your character to make it larger than life.

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This video explains how a character profile helps you understand yourself better as an on-air performer.

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