It’s the end of your workday. The show is winding down. It’s quittin’ time! It’s off to the golf course. It’s time to end the show with that last break of the day.
So what should it sound like? Most PD don’t want to make a big deal of it, because there’s a theory that saying goodbye invites listeners to tune out.
Or, there’s a school of thought that suggests it works to promote the next show coming up. Some may even go so far as to instruct talent to just fade away without saying anything.
It’s true that, to a listener, nothing really changes. The last break of the day isn’t their last break. Audiences don’t listen to radio the way they watch television. Most of the time, they choose their radio station by the mood it sets. In some cases, they choose because of the personalities, but not always. Or often.
So maybe we shouldn’t make a big deal out of the last break of a radio show.
Then there’s the problem of that last break becoming a “throw away” segment. Most personalities put about as much preparation into it as the “warm up” break at 5am when they’re just getting started.
Throwing away either break is a mistake.
What’s right? What’s wrong? What should you do?