Radio shows sometimes fall into the trap of launching “topics” that are really just polls. Which do you like better—coffee or tea? Is pineapple on pizza okay? That’s not a topic. That’s a choice. When personalities take opposite points of view on a topic, polls can get responses, but they rarely spark memorable conversations or stories. That doesn’t make them a bad idea, but you need to frame this content differently. That’s where Team You (Pick a Side) comes in.
This simple benchmark gives personalities an easy way to insert themselves into low-hanging-fruit content, create playful friction, and invite listeners into the conversation.
When you launch a Team You segment, the idea isn’t just to ask a question—it’s to plant your flag. You recruit listeners onto your side by swinging them to your point of view. It creates “stakes” in the topic that otherwise is disposable.
