Wednesday, March 29, 2023
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Downloads For Promotions

Download: Audience Persona Template

A target audience persona is a key step in developing a strategy for attracting a fan base. And most stations don’t spend enough time with it. Use this template to build a target audience persona.

Download: How Much Do Listeners Really Tune In?

The audience listens far less than programmers think. How much less? Let me show you. Download this infographic, print it, and keep it in front of you as a reminder when programming your station or...

Download: Calculate The Value of Your Database

Radio stations spend a lot of time and money chasing listeners. But many stations put too much emphasis on attracting more listeners when they should concentrate on the value of fans. This calculator will show...

Download: Press Release Template and Checklist

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Reporters, editors, bloggers, and television folks...

Download: Social Media Image Sizing Cheat Sheet

Creating graphics for social media and digital platforms can be a frustrating nightmare. But relax. There is help on the way with our Social Media Image Sizing Cheat Sheet. Use this as a guide to...

Download: Email DRIP Campaign Spreadsheet

The most effective marketing is a great email newsletter to a smart database. But if the promotions department is really taxed, it’s possible to automate the email newsletter and still send current, topical content. Use...

Downloads For Promotions

One-stop shopping for tools to help radio promotions managers. DIGITAL MARKETING Email DRIP Campaign Spreadsheet Use this spreadsheet to plan an automated email marketing campaign. For details on how to use it, go here. Social Media Image Sizing...

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