Downloads For Promotions

Press releases are often hard to write, so we've made it much easier with this handy template. First, get the Download: Press Release Checklist. Then use this Press Release Template to make it faster, easier,...

Download and use this Audience Persona Template to build an ideal customized target listener. This is a key step in developing a strategy for attracting a fan base and most stations don’t spend enough...

The audience listens far less than programmers think. How Much Do Listeners Really Tune In? This infographic will show you. Print it, and keep it in front of you as a reminder when programming...

Radio stations spend a lot of time and money chasing listeners. But many stations put too much emphasis on attracting more listeners when they should concentrate on the value of fans. This calculator will show...

The most effective marketing is a great email newsletter to a smart database but if the promotions department is taxed, it’s possible to automate the email newsletter and still send current, topical content. Use this...

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Reporters, editors, bloggers, and television folks...