Here’s a great way to generate interest by adding energy and suspense to almost any topic. The A to Z or Alphabet technique allows listeners to build a themed list on just about any topic.

This article explains how to execute A to Z. Including:

  • A short, simple explanation of A to Z. 
  • Examples of creative approaches to the feature.
  • Audio airchecks of a great example of a month-long promotion.

 How to Execute A to Z (Alphabet)


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