The most exciting promotions engage listeners with an incentive (prize), but also imagination. What Will You Do is a technique that can be adapted in multiple ways to create attention and promotion success.

In this article, I share three ways to use What Will You Do to win a prize. Including:

  • Creating a public stunt around listener promises.
  • Establishing a stunt for a listener willing to perform it.
  • Turning a prize into a challenge for one winner willing to perform the stunt.

How to Execute What Will You Do


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