Benchmarks are things you become known for. They can be strategic, tactical, or even silly. The silly ones are the most memorable. Benchmarks can come from anywhere, even Chuck Norris jokes. Seriously? Yeah, if it’s built into your personality like this station does with Chuck Norris Traffic. This is an excellent example of how to Supersize service elements, which is part of making every moment count by ize-ing content.
Benchmark: Chuck Norris Traffic
