Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere, even Chuck Norris jokes. Seriously? Yeah, if it’s built into your personality the way this station does with Chuck Norris Traffic.
Most music stations can’t become known for information elements, like news, weather or traffic. Yet most stations carry traffic on their station. This station found a way to turn lemons into lemonade. And in the process, they created an audience expectation. Listeners actually call and request traffic!