Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones are the most memorable. Benchmarks can come from anywhere, even Chuck Norris jokes. Seriously? Yeah, if it’s built into your personality the way this station does with Chuck Norris Traffic.

This article is about Chuck Norris Traffic. Including:

  • Great examples of how to dress up traffic reports by turning them into entertainment.
  • How Virgin Radio/Halifax capitalized on Chuck Norris jokes!

Chuck Norris Traffic


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