A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That’s what The Who’s On promotion can do for you. But, it’s a somewhat complex contest that requires a lot of promotion and explanation to succeed.
The campaign combines intrigue, suspense, appointment tune in, a major payoff, online components and share-ability. It’s sort of like a station-centric version of playing Secret Sound.
Sound like a winner? It can be, for the right stations at the right time.
Here’s how it works: