It’s difficult to attract good phone callers on the radio, but that doesn’t mean it’s hopeless. Some excellent techniques, tricks, and tips virtually guarantee organic callers, but there are at least nine sources of phone calls you may not have considered.
9 Sources of Phone Calls
None is difficult to attract, and all are effective, but each requires some time and effort to implement. The good news is that it’s pretty easy to build a network that delivers precisely what you want when you want it.
Start with Frequent Callers: Every show has a handful of callers who like to participate. Superfans and Prize Pigs can be annoying, but you can use them to your advantage. They usually sound good, so when a caller meets that criterion, ask whether they will contribute to the show as needed. Then tell them you’ll call when you can get them on the line.
You could also invite participation on social media. You’ll probably get a ton of responses, and a bunch of listeners who are excited to in your inner circle.
Segment the list of callers and text or email them the day before to invite their input. You may want to record the call at their convenience (and before it airs) to schedule it most effectively. If possible, track of how and when you use each person, and include some character traits to quickly access just the correct type of character when you need it.
Actors
Theater Groups: The local community theater has actors and actresses who would love to add your show to their resume. They’re creative, understand how to perform as a character, and can play any role you want! Also, most of them have friends in the theater. Ask them to refer others who would be good performers.
Drama clubs and acting classes: Theater trainees are often engaging individuals with underdeveloped skills who make strong callers. Contact drama departments and instructors at schools to find out which of their students would be the best fit.
Voice Actors: Several companies offer voice actor services for cash or barter. It’s convenient but expensive. The benefit is that the actors know how to perform on the radio and often have ideas that improve a segment. Some actors are better than others, but since they do this regularly, working with them is usually fast and efficient.
Improvisational Comedy Teams: Check local comedy clubs that offer Improv and contact an organizer or leader. They can be a great source of providing actors who respond spontaneously and naturally. Many will do it for free (it’s fun) or for a modest fee. It’s nice to send them small gifts (tickets, lunches, etc.) to thank them.
