How would you like to implement a long-term ratings strategy and increase audience share by 70%? Sound good? Don’t roll your eyes and dismiss this as if it were an infomercial. I’m serious. It could happen. I know that because it happened to my client.

This article is a case study of how a station used a simple ratings strategy to increase audience share by 70%

  • The reason radio stations often fail to move the ratings needle with popular features.
  • How to apply a simple concept in a logical, powerful way to drive ratings.

The Ratings Strategy: Programming Features


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