When planning a major cause marketing promotion, it’s tempting to simply partner with an existing campaign, add your call letters to it and run promos. That’s fine, but it’s doesn’t build brand equity like starting your own campaign. That’s why I’ve put together this guide to cause marketing success.

At first, it’s intimidating to launch a promotion on your own, especially in a time of understaffed and overworked promotions departments. But by forming partnerships and planning in advance, you can do amazing things. And best of all, listeners will remember you for it.

Guide to Cause Marketing: Do Some Research

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