When planning a cause marketing promotion, it’s tempting to simply partner with an existing organization, add your call letters, and run promos. That’s fine, but it’s doesn’t build brand equity like starting your own campaign. That’s why I’ve put together this guide to cause marketing success.

This article explains the keys to building a successful cause marketing campaign. Including:

  • How to choose the right cause.
  • Finding help to manage the details.
  • How to make it easy to participate.
  • Setting goals.

Guide To Cause Marketing


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