No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it’s possible to automate the email newsletter and still send current, topical content.

In this article, I show you how to set up a system to automate the email newsletter in simple steps. Including:

  • How to create an RSS feed to send newsletters.
  • Newsletter groups that customize information for individual users. 
  • How to send the automated newsletters.
  • Best practices 

How to Automate the Email Newsletter

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