No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it’s possible to automate the email newsletter and still send current, topical content.
In this article, I show you how to set up a system to automate the email newsletter in simple steps. Including:
- How to create an RSS feed to send newsletters.
- Newsletter groups that customize information for individual users.
- How to send the automated newsletters.
- Best practices