Most radio stations agree that email marketing to the station’s database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that’s where the process ends. The next step is to measure email success and take action to improve results.
In this article, I share the primary metrics a radio station should measure and seek to improve. Including:
- Click Through Rate
- Measuring health of email list
- How to find a newsletter conversion rate.
- Open and Unsubscribes