A widespread tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life.

Lists work online because they’re concise, easy to scan, focused, and helpful. It’s an excellent way for online publishers to attract and spread attention because lists are designed for reading.

And David Letterman built a TV talk show around his Top 10 List.

But reading lists on the air is a waste of time. It’s lazy show prep, and every radio show should make it a rule of performance only to use lists as inspiration, not content.

Here’s a list of reasons.

A List of Reasons Not To Use Lists


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