A widespread tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. Lists work online and can work in video because they’re concise, easy to scan, focused, and helpful. It’s an excellent way to attract and spread attention. But lists are not designed for audio performance.
A List of Reasons Not To Use Lists On The Air
