A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life.

Lists work online because they’re concise, easy to scan, focused and helpful. It’s a great way for online publishers to attract and spread attention.

And David Letterman built his TV talk show career around the signature feature, the Top 10 List.

But reading lists on the air is a total waste of time. Why?  Here’s a list of reasons.

1. It’s Confusing on the Air.

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