A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life.

In this article, I will share the reasons lists (and surveys) should be used as inspiration for radio content, not as actual content. Including:

  • Why do lists confuse listeners rather than attract them?
  • How to convert lists to compelling stories.
  • The reason lists usually fail on the air: Spoiler: It violates one of Pixar’s storytelling rules.
  • How to convert lists from info(rmation) to emo(tion).
  • How to curate a list by narrowing the options.


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