Tuesday, March 31, 2020

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say that has not...

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In...

Show Prep: Storyboard a break to Tell a Story in Two Minutes

In almost every workshop on storytelling someone claims there's no way they can practice the storytelling basics because their time is too limited. What? Are you kidding? You don't have enough time to tell...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

Steal This Amazing Show Prep Hack

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it will pay off...

How to Stop Being Boring

When is the last time someone asked, "What's going on with you?" and you replied, "Not much."? Then you think, "Wow. That was boring. Nobody wants to be boring. We want to be exciting,...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. In this article, I...

Your Personality Brand And the 3 Legged Stool

Becoming a strong personality brand is a deliberate exercise. It doesn't happen by accident. The process starts with a Personality Brand Profile, but unless desired characteristics are communicated carefully, listeners may or may not...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

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Promotion: Ordinary Kindness

Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station. It's best-suited for stations...