Thursday, May 23, 2019

Brainstorming Tips To Find Personal Stories That Connect

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

Show Prep: Don’t Pick the Low Hanging Fruit

Radio personalities are taught the importance of keeping their show simple and easy to interact with, and that's sound advice.  Listeners aren't paying that much attention. A basic premise in working with clients is...

Steal This Amazing Show Prep Hack

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it will pay off...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so few original...

How To Organize Your Show Using Trello App

Radio shows sound better when there’s a plan. Everyone needs a daily road map to stay organized. It's important on every show, but especially if there are multiple personalities in the cast. And here's...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Prepare Deep To Be Spontaneous With Relaxed Readiness

Here's a term that could unlock the next level of your performance: Relaxed readiness. Air personalities struggle finding the balance between being highly prepared to perform and "winging it". I've actually had personalities tell me...

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

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9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win...