Sunday, September 15, 2019

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

How To Organize Your Show Using Trello App

Radio shows sound better when there’s a plan. Everyone needs a daily road map to stay organized. It's important on every show, but especially if there are multiple personalities in the cast. And here's...

Find Performance Inspiration In Almost Any Source

Personality radio is hard. It may be harder than any other form of entertainment. Every day, you're creating four hours of fresh, original material. That's 20 hours a week. About 1,000 hours a year....

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say that has not...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so few original...

Your Personality Brand And the 3 Legged Stool

Becoming a strong personality brand is a deliberate exercise. It doesn't happen by accident. The process starts with a Personality Brand Profile, but unless desired characteristics are communicated carefully, listeners may or may not...

Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It's really the key to great personality radio. It’s also...

How to Stop Being Boring

When is the last time someone asked you, "What's going on with you?" and you replied, "Not much."? Then you think, "Wow. That was really boring. Nobody wants to be boring. We want to...

Prepare Deep To Be Spontaneous With Relaxed Readiness

Here's a term that could unlock the next level of your performance: Relaxed readiness. Air personalities struggle finding the balance between being highly prepared to perform and "winging it". I've actually had personalities tell me...

Why Your Show Sucks On Mondays-And 4 Steps To Fix It

Most everyone hates Mondays. There's even a Boomtown Rats song that made it an anthem in the 80s.  That day is tough for listeners and for radio personalities.  It's different than every other day....

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Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell...