Thursday, September 17, 2020

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

Topics and Content: Talk About Anything-Even a Doorknob

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. We're all looking for the silver bullet, that...

Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It's really the key to great personality radio. It’s also...

10 Ways To Stay Creative

Personalities and programmers often fall into creative ruts. Some call it failing to see the forest for the trees. I see it when working with clients. Many become so immersed in what happens each...

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say that has not...

Your Personality Brand And the 3 Legged Stool

Becoming a strong personality brand is a deliberate exercise. It doesn't happen by accident. The process starts with a Personality Brand Profile, but unless desired characteristics are communicated carefully, listeners may or may not...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

Show Prep: How to Storyboard For Storytelling in Two Minutes

In almost every workshop on storytelling, someone claims there's no way to practice the storytelling basics because their time is too limited. What? Are you kidding? There's not enough time to tell a story?...

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In...

Brainstorming Tips To Find Personal Stories

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

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Game: The Letter Game

The Letter Game is so simple, many shows will pass right over it. But the reason it works is because it's so simple. This article...