Show Prep Technique: Pollify The Topic
The single fastest way to turn a flat phone topic into a segment listeners can’t leave is to pollify the…
Show Prep
Download: The Topic Spider Worksheet
The Topic Spider Worksheet is a convenient tool to help in the show prep brainstorming process. Use it to map…
The Topic Spider: Mapping One Idea Into Multiple Breaks
Every great topic has more content than one segment can hold. A story about a woman who secretly returned her…
How to Reperform Without Sounding Repetitive
Reperforming content from fresh angles works beautifully, but be careful. There’s a version that drives listeners away. And the worst…
Repackage: Designing Content to Live in Multiple Forms
The first three recycling tactics all start from the same place: content that already exists. You repeat it, reperform it,…
The Seinfeld Effect in Action: What a Traffic Light Can Teach You About Commanding Attention
Reading about a concept is one thing. Hearing it executed at a high level is another thing entirely. The KS95…
The Seinfeld Effect: Make Listeners Care About Something They Don’t Care About
There’s a moment in every great radio break where something clicks. The listener who had one hand on the preset…
Download: Daily Repurposing Checklist
Repurposing content from on-air to multiple platforms should be a natural part of your show prep process, but it can…
Reperform: This Recycling Tactic Turns One Topic Into Multiple Breaks
It’s pretty common for radio shows to treat topics as containers. You fill the slot with the topic, then move…
How to Keep Performances Fresh
Personalities naturally fall into patterns over time. When you find a formula that works, repeating it becomes second nature. On…