Sunday, July 12, 2020

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

Prep Like a Pro Seminar on Demand

Make show prep fun again with this efficient system to turn on the idea faucet. In this seminar, Tracy Johnson shows you the art and science of how to plan and prepare a winning...

How To Organize Your Show Using Trello App

Radio shows sound better when there’s a plan. Everyone needs a daily road map to stay organized. It's important on every show, but especially if there are multiple personalities in the cast. And here's...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. In this article, I share a technique for creating more memorable content...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. This article explains the difference...

10 Ways To Stay Creative

Personalities and programmers often fall into creative ruts. Some call it failing to see the forest for the trees. I see it when working with clients. Many become so immersed in what happens each...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. In this article, I...

Show Prep: How to Storyboard For Storytelling in Two Minutes

In almost every workshop on storytelling, someone claims there's no way to practice the storytelling basics because their time is too limited. What? Are you kidding? There's not enough time to tell a story?...

Topics and Content: Talk About Anything-Even a Doorknob

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. We're all looking for the silver bullet, that...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

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Quick Ways To Fine-Tune Host Skills on Multi-Cast Shows

Hosting a radio show with multiple personalities is hard. I’ve heard it compared to juggling knives and herding cats. Both are appropriate metaphors, and...