Tuesday, January 21, 2020

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say that has not...

Topics and Content: Talk About Anything-Even a Doorknob

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. We're all looking for the silver bullet, that...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Show Prep Technique: Pollify The Topic

A common shortcoming in radio performance originates at the beginning. No, not the Strat of a break, or the hook. I'm talking about the day before. Show prep tactics are often weak at worst,...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so few original...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

Find Performance Inspiration In Almost Any Source

Personality radio is hard. It may be harder than any other form of entertainment. Every day, you're creating four hours of fresh, original material. That's 20 hours a week. About 1,000 hours a year....

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In...

Steal This Amazing Show Prep Hack

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it will pay off...

The Science of Show Prep

None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn a lot from behavioral scientists especially when it comes to...

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Major Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes...