Tuesday, September 25, 2018

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

How To Organize Your Show Using Trello App

Radio shows sound better when there’s a plan. Everyone needs a daily road map to stay organized. It's important on every show, but especially if there are multiple personalities in the cast. And here's...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

Winning Formula For Radio Shows: TSP Equals TSL

Everybody loves shortcuts. Shortcuts are terrific. Shortcuts save time and energy. But in some areas, there's no cutting corners. Preparing a radio show is one of those areas that seems adaptable to shortcuts. But...

Putting Show Prep In Perspective

Are you one of those (many) personalities that take show prep for granted? You're convinced that if you have a list of topics in front of you, you'll be able to "feel it" when...

Why Your Show Sucks On Mondays-And 4 Steps To Fix It

Most everyone hates Mondays. There's even a Boomtown Rats song that made it an anthem in the 80s.  That day is tough for listeners and for radio personalities.  It's different than every other day....

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

How to Be Part Of The Story

As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it in some fashion. Typical breaks on the air were phone topics asking what you'd do if...

Storyboarding: Storytelling in Two Minutes

One of the first things I teach most clients is how to tell stories most effectively. In almost every workshop, someone claims there's no way they can practice the storytelling basics because their time...

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7 Ways To Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience....