Monday, January 21, 2019

How to Stop Being Boring

Nobody wants to be boring. We want to be exciting, engaging and fun. We want to be the life of the party that commands attention. But yet, our lives are kind of boring to...

Steal This Amazing Show Prep Hack

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it will pay off...

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Do You Win The Moment When it Matters?

Win the moment. Is there any better advice for a radio show? Personalities that are able to relate to how the audience is feeling at any given time create emotional connections that can't be broken....

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

How to Be Part Of The Story

As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it in some fashion. Typical breaks on the air were phone topics asking what you'd do if...

Storyboarding: Storytelling in Two Minutes

In almost every workshop on storytelling someone claims there's no way they can practice the storytelling basics because their time is too limited. What? Are you kidding? You don't have enough time to tell...

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

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Game: Name That Tune

Name That Tune has been a popular game for decades. And it's still just as relevant and fun to play on the air as...