Thursday, September 16, 2021

Prep Like a Pro Seminar on Demand

Make show prep fun again with this efficient system to turn on the idea faucet. In this seminar, Tracy Johnson shows you the art and science of how to plan and prepare a winning...

10 Ways To Stay Creative

Personalities and programmers often fall into creative ruts. Some call it failing to see the forest for the trees. I see it when working with clients. Many become so immersed in what happens each...

The Daily Creative Process

Creating great radio shows every day is a grind. The daily creative process pays off each day, but is soon as you're high-fiving and celebrating today's show, it's time to start working on tomorrow. In...

Show Prep Technique: Pollify The Topic

A common shortcoming in radio performance originates at the beginning. No, not the start of a break, or the hook. I'm talking about the day before. Show prep tactics are often weak at worst,...

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say that has not...

Find Performance Inspiration In Almost Any Source

Personality radio is hard. It may be harder than any other form of entertainment. Every day, you're creating four hours of fresh, original material. That's 20 hours a week. About 1,000 hours a year....

Topics and Content: Talk About Anything-Even a Doorknob

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. Everyone is looking for a silver bullet, a...

Brainstorming Tips To Find Personal Stories

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

The Science of Show Prep

None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn a lot from behavioral scientists especially when it comes to...

Harvest Your Life Seminar on Demand

To stand out in a crowded marketplace, you must create unique, original content that only you can perform. The single best source for that content is personal experiences and observations from your life. In...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations...