One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don’t pay much attention, it’s easy to assume a promotion campaign should be longer. But what about heavy listeners? Do fans who listen more get bored? And if it’s a contest, it could lead to fatigue, especially for those not actively playing. Promotion length is a key factor.

This article explores how long a radio contest or promotion should last. Including:

  • How to decide promotion length.
  • Size does matter. The bigger the promotion, the longer it an be sustained.
  • How some stations fatigue listeners before the promotion even begins.
  • The impact of entertainment value on contest length.
  • What is promotion weight, and how does it factor into fatigue?
  • Options to increase awareness without over promoting on the air.

How To Decide Promotion Length