In strategy meetings at radio stations all over the world, building a social media presence is a high priority. And it doesn’t take long before someone issues a direct order detailing the quantity of content to be pushed to listeners on Facebook, Twitter, Instagram, and other popular platforms. But that’s putting the emphasis on the wrong syllable. Instead of focusing on attracting usage to a Facebook page, there’s a better way to grow social presence. Turn it around and focus on getting the brand in the user’s timeline.
In this article, I share the importance of stations getting in the user’s timeline. Including:
- Why most stations have their social media strategy backward.
- Examples of how to get into a user’s timeline.
- Keys to making listeners want to talk about your brand more!