Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective and efficient methods to drive tune in, enhance a marketing position and deliver traffic to a website. And, if set up properly, it doesn’t have to be a gigantic drain on resources. In fact, you can send automated email campaigns targeted directly to the audience’s personal interest.
In this article, I’ll share how to increase listener communication and engagement with automated email campaigns. Including:
- How to set up Drip Email campaigns.
- Planning and sending an automated campaign via Drip.
- A downloadable Drip Campaign Checklist.