Once a radio station has committed to email marketing as a part of the listener engagement strategy, you’ll want to take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective and efficient methods to drive tune in, enhance a marketing position and deliver traffic to a website. And, if set up properly, it doesn’t have to be a gigantic drain on resources. In fact, you can send automated email campaigns targeted directly to the audience’s personal interest.
Managing campaigns takes time and attention, but it’s possible to add automation that takes some of the repetitive tasks out of the process. This can keep a station in touch with the audience without taxing the promotions team.