Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the best content is useless if the email isn’t opened. And if nobody reads the email newsletter, does it really exist? That’s why email open rates should be one of the first metrics checked.

This article is a guide for radio stations to increase email open rates. including:

  • How to craft a subject line that encourages users to read the email.
  • The importance of creating a sense of urgency.
  • Every station should use this secret weapon for more email success.
  • Content and writing tips for sustained success.

How To Improve Email Open Rates