Radio is one of those peculiar industries that touches all aspects of a programmer’s life. Radio station(s) require so much time and attention, it is hard to keep perspective. It’s easy to think “inside out”, from the programming office outward to the audience. It’s harder to think “outside in”, with a  listener focus.

In today’s competitive markets, with more and more entertainment choices, it’s not enough to be the best radio station. You have to focus more on the audience than on the product. For some, this is an exciting breakthrough. For others, it is a daunting, scary venture into the unknown. It is out of their “comfort zone.”

Here are 4 ways to start getting into the listener’s world:

Program Outside In

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