Length matters. It’s true in so many things, and there’s conclusive proof that it’s especially true in online marketing. Video length may not be the most important aspect of a successful online video, but it is a major factor in whether a video even has a chance to be seen!

This article explores the optimal video length for radio personalities and stations. Including:

  • A guide for video length creation based on the platform used.
  • Why the length of a video isn’t everything but could be the most important thing.
  • Why each video should include a CTA (Call to Action).
  • How to handle long storylines and still create short videos.

Video Length Guidelines


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