When working on character profiles, personalities are often asked a thought-provoking question: “If you were to disappear from the radio and never return, what unique qualities would listeners miss about you?” Although this is a significant question, it can be broken down into smaller, daily inquiries: “If I didn’t tune in today, what would I miss?” This is a scary proposition.
A common strategy for enhancing radio shows is to build equity in the strongest features while eliminating weaker material, analogous to how Gordon Ramsay helps struggling restaurants refocus their efforts. However, radio personalities can sometimes become attached to segments that don’t resonate with their audience, allowing their ego to cloud their judgment.
