An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the biggest missing ingredient on most radio shows. Personalities come off as self-absorbed, egotistical or generally “inside”. But there’s a solution. Eliminating qualified statements can instantly make a show more relatable.

In this article, I share how replacing Qualified Statements makes a profound impact in performance. Including: 

  • What is a qualified statement and why is it a bad thing?
  • How to gain more powerful in personal stories. 
  • How radio personalities can avoid making wimpy statements. 
  • Examples of how to fix qualified statements.

Qualified Statements


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