An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the biggest missing ingredient on most radio shows. Personalities come off as self-absorbed, egotistical or generally “inside”. But there’s a solution. Eliminating qualified statements can instantly make a show more relatable.
In this article, I share how replacing Qualified Statements makes a profound impact in performance. Including:
- What is a qualified statement and why is it a bad thing?
- How to gain more powerful in personal stories.
- How radio personalities can avoid making wimpy statements.
- Examples of how to fix qualified statements.