An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the biggest missing ingredient on most radio shows. Personalities come off as self-absorbed, egotistical or generally “inside”. But there’s a solution. Eliminating qualified statements can instantly make a show more relatable.
In this article, I share how replacing Qualified Statements makes a profound impact in performance. Including:Â
- What is a qualified statement and why is it a bad thing?
- How to gain more powerful in personal stories.Â
- How radio personalities can avoid making wimpy statements.Â
- Examples of how to fix qualified statements.
Qualified Statements
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
