Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine.
Here’s the problem.
Most press releases you send will be ignored.
Why is that?
Because reporters, editors, bloggers, and television folks are busy. They see a press release come in and they know you’re trying to get attention for your publicity machine. They’re right, of course.
But the real problem is that most press releases are boring. They’re poorly written, or aren’t original enough to stand out in the inbox.
But does that mean press releases are dead? Of course not.