Television publicity isn’t considered as important as it used to be, but it still reaches far more people than a week’s worth of social media posts for most stations. Here’s a great idea for free TV exposure, a precious commodity for radio personalities. Even better, it’s content-driven and will stand out on the air and on TV.
This article is about how to get free TV exposure by executing a fun, content-based publicity stunt on-air, courtesy of Dwyer & Michaels at WXLP in Quad Cities. Including:
- The step-by-step process of how to set it up and manage the bit.
- All four steps are explained in detail to increase exposure.
- How to avoid problems and pitfalls that could come from the stunt.