Live broadcasts—remotes, as we used to call them (Listeners don’t understand this term. It’s much better to call it a live broadcast)—can be powerful tools to connect with your audience, build your brand in the community, and deepen partnerships with clients. But they can also be train wrecks if they aren’t handled properly. Most stations don’t put enough time into planning and preparation for how to execute a live broadcast. But you’re not like most stations. The best programmers and air talent see live broadcasts as performance opportunities that deserve the same (or more) attention as any show from the studio. Here’s how to get it right.
How to Execute a Great Live Broadcast
