Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning the task to a specific personality. This can add an element of adventure to the show or station and add character definition to a personality.
Stunts don’t have to be massive promotions to be effective. A series of smaller stunts may be a better fit. They all take coordination, but minor stunts are usually easier to execute and there’s fewer moving parts to manage. That can be a big break for overworked promotions teams.
Whether it’s set up as picking on an “intern”, assigning a lower-level cast member, or using a listener (yes, this has happened), there are many ways to put characters in an awkward position to create entertaining moments.