Social media content had taken over the radio show. In our phone call, the morning show told me they were disappointed in the show that day because they were unprepared. They claimed to have had great topics, but not enough time to think them through. I thought that was odd because the show had been tweeting all morning and they posted to Facebook every 20 minutes or so throughout the show. What about that?

This article is about how to deal with social media content and not let it get in the way of the radio show. Including:

  • How to avoid letting social media become a distraction.
  • Keeping it in perspective: What’s more important: the radio audience or social followers?
  • How to solve the social media challenge.

When Social Media Content Is a Distraction