Social media content had taken over the radio show. The morning show is unprepared because they spend most of their time trying to write a blog, post on three or more social media platforms, record videos for the website, and generate a new podcast episode. They find great topics to use on the air, but there’s no time to turn them into ideas. Companies are imposing more and more requirements for personalities to feed the digital and social beast. That’s important, but what happens when producing social media content starts to “eat” your radio show?

When Social Media Content Is a Distraction

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