Just when you thought you figured out how to influence ratings with a contest strategy, this happens. Suddenly you question everything you thought you knew. There’s evidence that the audience thinks radio is guilty of too much hype. Uh oh.

In this article, I sort out the fine line between promoting effectively and too much hype. Including:

  • What is too much hype in contest promotion?
  • Information and research that indicates contest fatigue.
  • Is it possible to hype less and impact more? 
  • Best practices to get the most from promotions without running off listeners. 

What Is Too Much Hype?

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