Just when you thought you figured out how to influence ratings with a contest strategy, this happens. Suddenly you question everything you thought you knew. There’s evidence that the audience thinks radio is guilty of too much hype. Uh oh.
In this article, I sort out the fine line between promoting effectively and too much hype. Including:
- What is too much hype in contest promotion?
- Information and research that indicates contest fatigue.
- Is it possible to hype less and impact more?
- Best practices to get the most from promotions without running off listeners.