It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail to promote heavily enough. How many promos are needed for a campaign to work? More than you think. A lot more.

In this article, I show why radio station contests and promotions are not having the impact they could. Including:

  • Promo weight depends on the power of the offer.
  • How Time Spent Listening (TSL) challenges promotion effectiveness.
  • How to properly program promos for greater impact.
  • Why it’s not just how many promos run, but the frequency of message that matters.

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In