It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail to promote heavily enough. How many promos are needed for a campaign to work? More than you think. A lot more.
In this article, I show why radio station contests and promotions are not having the impact they could. Including:
- Promo weight depends on the power of the offer.
- How Time Spent Listening (TSL) challenges promotion effectiveness.
- How to properly program promos for greater impact.
- Why it’s not just how many promos run, but the frequency of message that matters.