Are you frustrated by sending media alerts and press releases with nothing to show for it? Are you tired of knocking yourself out and getting no press coverage? Don’t give up. It could be that it’s time to try a different tactic. Getting free publicity is all about building media relationships.
In this article, I explain how to build great media relationships for free publicity and promotion. Including:
- How to conduct research to find out who to build relationships with.
- Key personnel that’s often overlooked by many companies.
- How to provide useful information without being a waste of time.
- Remember good manners: be polite and say thank you!