Weekends used to be one of radio’s strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It’s tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air with a payoff Monday morning to win the grand prize. But hold on. A great prize can be an incentive for weekend listening, but weekend promotions should be more about the listening experience than bribing listeners with contests.
How To Craft Weekend Promotions
