it’s tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air with a payoff Monday morning to win the grand prize. Boom. Simple and fast. But hold on. Having a great prize can be a great incentive for a weekend, but why not make it a bigger event for those not attracted just to win a prize?

This article is a guide to crafting creative weekend promotions. Including: 

  • The role of weekend promotions and contests. 
  • Packaging the prizes to attract more attention.
  • Ideas for more exciting language to dress the promotion up.

Weekend Promotions

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