it’s tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air with a payoff Monday morning to win the grand prize. Boom. Simple and fast. But hold on. Having a great prize can be a great incentive for a weekend, but why not make it a bigger event for those not attracted just to win a prize?
This article is a guide to crafting creative weekend promotions. Including:
- The role of weekend promotions and contests.
- Packaging the prizes to attract more attention.
- Ideas for more exciting language to dress the promotion up.