A database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that delivers ratings and revenue doesn’t happen by accident. It requires management and curation. And that starts with entry forms.
This article explains how to create effective entry forms that contribute to a smart database. Including:
- Basic information to gather in every form.
- What not to ask…the barriers to entry.
- How to test results.
- Are shorter forms better?
- Considerations for entry devices.
- Why you should explain some fields.
