One of the most effective and valuable promotion and marketing assets is a listener database. It’s also one of the most under-used. That’s especially true if deep profile information has been gathered for each individual. But most stations get stuck trying to grow the database without being annoying or intrusive to an audience that just wants to interact.
Radio stations have a tremendous advantage over virtually all other businesses. We have loudspeakers that reach tens of thousands of listeners, air personalities that inspire action and brands that consumers want to interact with. Digital businesses would kill to have those tools. Yet most stations are reluctant to ask the audience to be part of their community.
With all of the incentives, prizes and rich content created by stations nearly every day, there are many opportunities to grow the database just by asking the right way.