Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen. It would be a horrible television show. Yet, thousands of radio stations settle for boring call in to win or text to win contests. These contests target only active contest players. You can fix that easily by adding risk to contests and games.
In this article, I share the principles and techniques to get more interest in contests and games by adding risk. Including:
- How to add risk to contests.
- The simple technique of spinning the wheel of station prices.
- Why Beat the Bank is such a strong contest. It’s risk!
- Adding a game of skill to contests could be just what your station needs.