Imagine a TV game show where every contestant won just for being chosen. Boring, right? Who would watch? This, of course, would never happen. It would be a horrible television show. Yet, thousands of radio stations settle for boring call in to win or text to win contests. Contests are different than games, but when you can add risk to contests, it’s possible to appeal to both Prize Pigs and game players. That’s a strong combination.
Get More Interest: Add Risk to Contests and Games
