There’s a quiet little policy lurking in the back hallways of many radio stations that sounds good on paper, but quietly erodes the effectiveness of your contests and the enthusiasm of your fans. It’s the rule that says, “You can only win once every 30 (or 60… or 90) days.” The thinking behind it is to give “everyone a chance.” To “spread the love.” To “let someone new win.” Or even, “I’m tired of the same prize pigs winning all the time.” But in reality, this noble-sounding rule punishes your most passionate fans—your P1s—while rewarding the disengaged. And that’s not just bad policy. It’s bad business. “Letting Others Win” Is Killing Your Contests.
Stop Punishing Your P1s: Why “Letting Others Win” Is Killing Your Contests
