Contests and promotions, such as sweepstakes, giveaways and photo contests are becoming more and more prominent. They’re everywhere. And they work to get attention for brands.
There are many reasons to use a photo contest to drive activity, starting with the fact that it’s an efficient and affordable way to build an active database. Each person that participates provides information that can be a valuable source of ongoing marketing and promotion.
I’ve seen these promotions succeed and some that have fallen short of expectations.
But in this article, I’ll share some simple tips that can make a big difference in the contest entry rate in photo contests or any user-generated content promotion.