A program director was frustrated with the morning show. It was underperforming the radio station and many things needed to be fixed. In one meeting, we fixed most of the problems. It was a simple adjustment. The PD discovered an important secret of working with air talent. Coaching yields positive results. Critiquing doesn’t. Coach. Don’t Correct.

This article explains why it’s always better to coach but don’t correct. Including:

  • The difference between coaching and correcting talent. 
  • Examples of how personalities react to critiques vs. positive reinforcement.
  • How to turn aircheck sessions into meetings that inspire talent to bring out their best.

Coach. Don’t Correct


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